Our story
Built by tradies.
Named after a goldfish.
We built FishAi because we needed it ourselves. Three businesses, too many missed calls, not enough hours. It worked so well we decided to offer it to other trades.
Book a Free ChatWhy "Fish"?
In the beginning, the agent had powers — but the memory of a goldfish.
It would forget everything from the day before. Make silly mistakes. Repeat itself. So we built memory into it, and trained it like any new office person.
It's not a goldfish anymore. But the name stuck.
The road here
From a goldfish to a working office.
Ten years of running trades. Three years of building. Six months of live proof.
Started as tradies
Running service businesses in Australia. Dealing with the same problems every owner-operator knows — missed calls, lost leads, admin piling up.
Started building
Began experimenting with AI tools to solve our own problems. Early mornings, late nights, plenty of failures. But we kept at it.
Our first FishAi
We built one for ourselves. It answers phones, follows up leads, sends us summaries, and we can text it like staff.
Proven on real businesses
Deployed on real Australian trades businesses. After-hours calls stopped slipping through. Quote follow-up actually happened. The office load dropped fast.
FishAi launches
Now we set one up for you. The same thing that runs our businesses — trained and managed for yours.
Want to see what FishAi actually sounds like?
Proof
Built on our own businesses first.
Before we offered FishAi to anyone else, we ran it on our own. These aren't testimonials — they're our own operations.
Electrical & Maintenance
Perth Services
Calls answered around the clock
Calls answered around the clock. Leads that used to die in voicemail now get booked.
TV & Communications
Sky Signal WA
Leads tracked and visible
From first enquiry to completed job, way less falls through the cracks.
Home Services
Oven Repairs Perth
Admin under 2hrs/week
Quotes, follow-ups, and reviews running in the background. Admin drops to under two hours a week.
Built by operators
Built, broken, and rebuilt on three live trades businesses.
FishAi wasn't dreamed up in a pitch deck. It was built at 3am in a home office, tested on real Australian trades running through peak season. Operational since November 2025 — six months of live production across three trades before we opened it to anyone else. Every scar we took on our own operations became a feature in yours.
By the time we offered it to anyone else, it had already caught thousands of leads, chased thousands of quotes, and earned back hundreds of hours of owner time on each of our three businesses.
That's the moat. That's the difference.
Let's talk about your business.
Book a free chat. No sales pitch, no pressure. We'll learn about your business and show you what's possible.
Book a Free Chat