Built by tradies, for tradies

Fish AI wasn't designed in a boardroom. It was built at 3am in a home office, by people who know what it's like to miss a job because you couldn't answer the phone.

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Tradie checking phone - weathered hands showing real work

How we got here

2015

Started as tradies

Running service businesses in Perth. Dealing with the same problems every owner-operator knows — missed calls, lost leads, admin piling up.

2023

Started building

Began experimenting with AI tools to solve our own problems. Early mornings, late nights, plenty of failures.

Late 2025

It started working

The system came together. AI phone agent answering calls. Leads tracked automatically. Follow-ups happening without us lifting a finger.

Early 2026

Proven on real businesses

Deployed across three live trades businesses. Zero missed calls. Every lead tracked. Admin on autopilot.

April 2026

Fish AI launches

Now available to other trades businesses across Australia. The same system that runs our businesses, built and managed for yours.

Built on our own businesses first

Before we offered Fish AI to anyone else, we ran it on our own trades businesses. These aren't testimonials — they're our own operations.

Electrical & Maintenance

Perth Services

Zero missed calls

Every call answered. Every lead captured. The team focuses on jobs, not phones.

Antenna & TV Installation

Sky Signal WA

Every lead tracked

From first enquiry to completed job, nothing falls through the cracks.

Appliance Repair

Oven Repairs Perth

Admin on autopilot

Quotes, follow-ups, reviews — all happening automatically in the background.

We're not like the others

Software companies

They sell you a login and leave you to figure it out. Fish AI is fully managed — we build it and run it for you.

Marketing agencies

They run ads and send you a PDF. Fish AI connects marketing to phones to leads to jobs — the whole chain.

Web designers

They build you a site and disappear. Fish AI includes the website AND everything that happens after someone visits it.

Chatbot widgets

A chatbot on your site is not a business engine. Fish AI answers real phone calls, books real jobs, and follows up automatically.

Fish AI

A complete AI-powered business engine — phones, leads, website, marketing, admin — all built as one system and managed for you every month.

What we believe

Tradies deserve better tools. Not more software to learn — actual tools that do the work for them.

AI should be invisible.You shouldn't have to think about it. It should just work, in the background, making your business better.

Small businesses can have big-business systems. The technology exists. Someone just has to build it right and manage it for you.

Let's talk about your business

Book a free chat. No sales pitch, no pressure. We'll learn about your business and show you what's possible.

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