Your complete AI business engine

Six departments. 40+ capabilities. One managed system.

This isn't 40 apps you need to learn. It's one engine we build and run for you.

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Communications

Every channel. Every message. One system.

Every way a customer contacts you — phone, text, email, web chat — handled automatically and routed to the right place.

AI Phone Agent

24/7 call answering in a natural Australian voice. Books jobs, qualifies leads, handles FAQs, transfers urgent calls to your mobile.

Choose Your Voice

Pick your agent's voice, personality, and style. Male, female, different accents. Trained specifically on your business.

Smart Call Filtering

Knows the difference between a leaky tap (book for Tuesday) and a burst pipe (patch through to your mobile now).

SMS Management

Automated appointment confirmations, reminders, follow-ups, and quote nudges. Two-way SMS so customers can reply.

Email Management

Inbox monitoring, auto-acknowledgements, lead capture from email enquiries. Nothing sits unread.

Live Website Chat

AI chat on your website that qualifies visitors, answers questions, and pushes toward bookings — 24/7.

Unified Inbox

Phone, SMS, email, web chat, and social messages — all in one place. No more checking five apps.

Marketing & Online Presence

Found online. Trusted on arrival. Converting on contact.

Your complete digital marketing operation — not just ads, but the full ecosystem that puts you in front of customers and makes them pick up the phone.

Google Ads Management

Campaign setup, keyword research, ad writing, bid management, conversion tracking, query mining, negative keywords, monthly reporting.

SEO & Local Search

Weekly audits, keyword tracking, content optimisation, local rankings monitoring, suburb-specific targeting.

Website Design & Build

Fast, mobile-first, professionally designed website built for your trade. Not a template — custom to your business.

Ongoing Website Updates

Your site isn't set-and-forget. We update content, add pages, fix issues, and keep it performing. Included in your monthly fee.

Suburb Landing Pages

Individual pages targeting each area you service. "Electrician Joondalup," "Plumber Morley," "Antenna Install Duncraig" — built for local search.

Google Business Profile

Setup, ongoing posts, review responses, photo uploads, Q&A management, map link optimisation. Fully managed.

Social Media Management

Facebook and Instagram posting, monitoring, and responding. Consistent presence without you touching it.

Logo & Branding

Need a logo or brand refresh? We design it as part of your setup. Professional, clean, yours to keep.

Analytics & Reporting

GA4 setup, conversion tracking, PageSpeed monitoring. Monthly reports in plain English showing what's working and what's not.

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Lead Management

Every lead captured. Every quote followed up. Nothing falls through the cracks.

From first contact to booked job, every lead is tracked, scored, and followed up automatically.

Multi-Channel Lead Capture

Phone calls, web forms, emails, SMS, social messages, live chat — every enquiry lands in your pipeline automatically.

Lead Qualification & Scoring

AI assesses each lead: what they need, how urgent it is, how likely they are to book. Your hottest leads are flagged instantly.

Automatic Follow-Up Sequences

New lead? They get an SMS acknowledgement in 60 seconds. No response after 24 hours? Another nudge. Customisable to your style.

The Ghosting Killer

Quote not accepted in 48 hours? Fish sends a polite "Still want to go ahead?" nudge automatically. No more ghosted quotes.

Pipeline Tracking

See every lead's status: New → Contacted → Quoted → Booked → Complete. Know exactly where every job sits.

Customer Memory

Fish remembers every customer — their address, job history, quotes, preferences, and notes. When Terry from Trigg calls back 6 months later, Fish knows who he is.

Returning Customer Recognition

When a past customer calls, Fish greets them by context. "Hi, is this about the Trigg property?" Personal service at scale.

Scheduling & Integrations

Jobs in the calendar. Reminders sent. No-shows reduced.

AI-assisted scheduling that slots jobs, sends reminders, and plugs into the tools you already use.

AI-Assisted Job Scheduling

Jobs slotted based on location, technician skills, travel time, and priority. No double-bookings.

Calendar & Diary Integration

Works with Google Calendar, Outlook, Ascora, ServiceM8, Tradify, simPRO, AroFlo, and most common trade management tools.

Automated SMS Reminders

Customers get a confirmation text, a reminder the day before, and a "we're on our way" on the day. Reduces no-shows dramatically.

Customer Rescheduling

Customers can reply to reschedule without calling. Fish handles it and updates your calendar.

Dispatch Notifications

Your team gets notified of new jobs, changes, and schedule updates automatically.

Workflow Integration

Fish connects to your existing tools. If you don't have tools yet, we set up what you need as part of the build.

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Admin & Office Operations

The stuff that eats your evenings — handled.

Automated admin that runs in the background so you can actually switch off at the end of the day.

Automated Invoicing Triggers

Job marked complete? Invoice trigger fires to your accounting software. No more chasing paperwork.

Review Request Automation

After every completed job, customers get a polite SMS asking for a Google review. Builds your reputation on autopilot.

Quote Follow-Up Automation

Quotes tracked and followed up automatically. You'll know which quotes are pending, which are accepted, and which need a nudge.

End-of-Day Summaries

Get a daily summary of calls answered, leads captured, jobs booked, and tasks completed. Delivered to your phone.

Weekly Performance Reviews

Every week, we review your SEO rankings, ad performance, call volume, and lead conversion. You get a plain-English update.

Document & Photo Storage

Job photos, site notes, and documents stored per customer. Your team can access what they need on-site.

Supplier Reorder Alerts

Running low on common parts or materials? Get automated alerts based on job completion patterns.

Reporting & Insights

Know what's working. Know what's not. No spreadsheets required.

One dashboard showing your entire business operation — calls, leads, jobs, marketing, and revenue.

Business Dashboard

Calls this week, leads captured, jobs booked, revenue tracked — all in one view. Updated in real time.

Marketing Performance

Google Ads spend vs return, SEO keyword rankings, website traffic, conversion rates — all tracked and reported.

Call Analytics

Call volume, answer rate, average duration, peak times, common enquiry types. See exactly what's coming through your phones.

Lead Source Tracking

Know where your leads come from: Google Ads, organic search, direct calls, social media, referrals. Stop wasting money on channels that don't convert.

Monthly Reports

Plain-English monthly report covering everything: marketing, calls, leads, jobs, revenue, recommendations. No jargon.

Exportable Data

Need numbers for your accountant or a loan application? Export reports in formats they can actually use.

How it all connects

Most trade businesses run on a mess of disconnected tools. A website builder over here, an answering service over there, a CRM you never log into, and a spreadsheet that's three months out of date. Each one does its job in isolation — but nobody's connecting the dots.

Fish AI is different because the 40+ capabilities above aren't 40 separate products. They're one system.

When your AI phone agent books a job, that lead appears in your pipeline instantly. When a web form comes in at 2am, the follow-up goes out before sunrise. When a job wraps up, the review request lands in the customer's inbox within hours — not weeks. Every piece talks to every other piece, and none of it requires you to log in, check a dashboard, or remember to do something.

What "managed" actually means

We don't hand you login credentials and wish you luck. Fish AI is a managed service — meaning we build it, run it, monitor it, and improve it every month.

That includes updating your Google Ads campaigns based on what's actually converting, not just what looks good on paper. It means adjusting your AI phone agent's responses based on real call patterns — what customers are actually asking for, not what we assumed they would. It means keeping your website ranking, your ads spending efficiently, and your leads flowing without you having to think about any of it.

If something breaks at 6am on a Saturday, we fix it. If a new feature would help your business, we build it. If your phone agent is handling a new type of enquiry it hasn't seen before, we train it.

You focus on the work. We focus on everything around it.

Built for tradies, not tech companies

Every feature in Fish AI was designed for businesses where the owner is on the tools, not behind a desk. The interface is simple because it has to be — nobody's reading a user manual between jobs. The reports are short because you need the answer in 30 seconds, not 30 pages. The automation runs in the background because your hands are full.

We built this on our own trade businesses first. Three of them. We used it, broke it, fixed it, and rebuilt it until it worked under real pressure — real customers, real deadlines, real money on the line. Only then did we offer it to anyone else.

That's why there's no free trial and no self-serve signup. We talk to every business first, because if Fish isn't the right fit, we'd rather tell you upfront than waste your time.

Ready to see what's possible?

Book a free chat. We'll show you exactly what Fish AI includes for your trade.

Book a Free Chat